Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...

In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...

During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data ...

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New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant ...

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used ...

DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip codes that form an ...

Consumers are accessing more media across more platforms than ever before. Capturing the attention of your most important audiences with the right message, on the right channels, at the right time is ...