A special edition of Ad Age Marketer’s Brief highlights how brands like Ally, CVS and Kroger get the most out of ad spend by ...

A few highlights: The UPS Store calls itself “the Pack It, Ship It, Guarantee It Store” in a holiday-themed spot. A daughter ...

Now is the time for marketers to invest in artificial intelligence tools, emphasize AI literacy with their teams and ...

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

LeBron James’ SpringHill Co. is merging with Fulwell 73, a union of two Hollywood production companies that their owners hope will better position them for success during a contraction in ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...