It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

New RentCafe survey ranked Ann Arbor as the best city for Gen Z graduates, highlighting a shift in young professional ...

Many online commentators refute that theory, suggesting the dissatisfaction among Gen Z with Trump is that he hasn't gone far ...

The latest front in the generational war between Gen Z and millennials has opened up on TikTok, where creator Jada Amil ...

While 71 percent of male baby boomers said "caring" is a quality men should possess, just 43 percent of Gen Zers said the ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Gen Z watched their peers get fired for dressing inappropriately for the office and now they’re anxious and even asking their ...

Gen Z can take a page from the playbook of millennial and Gen X founders at companies like Too Good to Go, Sweet Loren’s, and ...

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

Gen Z consumers’ rising interest in estate sales follows a broader demand among the age cohort over the last decade for ...

Paramount+'s teaser is a galaxy of feels (and lens flares) as a new iteration of the franchise targets the next generation.

New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...