Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Special Olympics and Nike announced a three-year global partnership, expanding on Nike’s more than two decades of support of ...

Josh Giddey is set to become the newest member of PUMA Basketball. Check our Sneakers news for more upcoming releases and ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will ...

The way Michael Jordan and Tiger Woods became synonymous with Nike that type of partnership, because of the NIL market, can ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

The WNBA star and Nike dropped a player edition of the Kobe V Protro in an Indiana Fever colorway, and they were gone in a ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 20, 2025, 5:21:00 PM ...

Waks said the private third-party stream for athlete endorsements, which includes brands like Coca-Cola, Nike, and even the local sandwich shop, is unlimited. "It's an exciting time," he said.