Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...