Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches.

Between extreme weather and noisy stadiums, coaching a football game can be difficult. So, the NFL and Sony are listening to coaches to design new, custom-built headsets that can function best under tough conditions.

The new headset was first announced at CES in Las Vegas this January, in the midst of the NFL playoffs, at a Sony press conference that saw NFL Commissioner Roger Goodell take the stage. Afterward I interviewed Sony and NFL executives about the then-prototype, and was the first member of the press to try on the headset.