Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, ...

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...