These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

A special edition of Ad Age Marketer’s Brief highlights how brands like Ally, CVS and Kroger get the most out of ad spend by ...

Now is the time for marketers to invest in artificial intelligence tools, emphasize AI literacy with their teams and ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

A few highlights: The UPS Store calls itself “the Pack It, Ship It, Guarantee It Store” in a holiday-themed spot. A daughter ...

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Unilever was Cannes Creative Marketer of the Year and has a rich legacy with Dove, but now comes the quest for superior ...