TV channels including MSNBC, CNBC and USA, according a person a familiar with the company’s plans, reducing its exposure to a business that’s losing viewers and advertisers. Comcast’s NBC broadcast network and Peacock streaming TV business will remain with the parent company,

The split would cleave off some of NBCUniversal’s best-known brands, which face the same cord-cutting challenges as many other major cable channels.

The new venture will house channels like E!, USA and MSNBC, and Comcast is set to announce several leadership changes.