The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

Kentucky Fried Chicken has announced it’s “entering its comeback era” — and offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant. The chain said it ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or website purchase for KFC Rewards members.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken and makes some menu additions.

Did you know Col Sanders ended up resenting Kentucky Fried Chicken? A business owner tested if customers would pay more for American-made. The results were 'sobering.' This Midwestern City Was ...

KFC resurrected Col. Harland Sanders Tuesday as the folksy centerpiece of its Kentucky Fried Chicken rebranding campaign. "Howdy folks, it is me, Col. Sanders," former "Saturday Night Live ...