MavTek Inc.'s Sr. SEO Analyst shares some key image SEO tips and best practices to help you use this asset in your SEO strategy.

A guide to implementing Google’s “How-to” schema "How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with ...

Visual search: Everything you need to know (so far) Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what their ...

As an extra fun fact, our very own Search Engine Watch was cited in that Google debut paper! By none other than Page and Brin themselves, stating that there were already 100 million web documents as ...

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement.

How social media influence 71% consumer buying decisions What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future?

Seven first-party data capturing opportunities your business is missing out on First-party data should be at the heart of understanding your consumers and making businesses decisions, here's what you ...

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

The ultimate guide to meta tags: why they matter and how to optimize them for impact Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta ...

The 10 best Google Doodles of all time Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from the last two decades.

SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your ...