Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...