The audience for BBC News Arabic has risen by 13 per cent over the past year, according to data from the BBC’s Global ...

Titled Chicken Fingers in a Snap, the Raising Cane's campaign plays up what the brand calls its defining trait: food that's ...

Webedia Arabia's George Maktabi explains why the remarkable story of Saudi Arabia must be built on creativity that is ...

Platformance and Mindshare KSA shifted the Nova Water app from a secondary channel into a driver of commercial performance.

As the CMO, Suad Merchant will lead the GEMS Education group’s global marketing, brand strategy and communications efforts.

FRASER will handle creative development, brand strategy across all verticals and vehicles of the energy drink brand.

MCN’s Arsenijevic shares how agencies can drive measurable sustainability by co-creating solutions, not just campaigns.

Cicero and Bernay’s Tariq Al Sharabi shares news, views and trends from across the spectrum in this month’s Matter of Fact. A closer look at three moments that defined the month in marketing and media ...

The guide aims to empower UAE government communication through effective media campaigns at both national and international ...

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin ...

Enchanteur launches its latest campaign in partnership with AHA and KKDD Films for the brand's perfumed body lotion.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...