The final season of global phenomenon "Squid Game" helped Netflix top Wall Street earnings targets for the second quarter, the streaming service said on Thursday as it raised revenue guidance for the year.

Netflix released its semi-annual data dump on Thursday, and “Adolescence” and “Squid Game” emerged as the most-watched TV shows during the first half of 2025. ‘Adolescence’ and ‘Squid Game’ Emerge as Netflix’s Most-Watched TV Shows for the First Half of 2025

Wall Street analysts have long deemed Netflix the winner of the streaming wars. The company no longer reports quarterly how many customers it has.