In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

NFL superstar Patrick Mahomes is no stranger to supporting the Red Raiders in Lubbock. He can often be found on campus or traveling to various locations through ...

Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...