Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

Amazon did not mess around for Prime Day 2025, delivering record-low prices on the entire lineup of AirPods. The new AirPods 4 earbuds dropped to a historic $89, somehow. The AirPods Pro 2 fell to $149. And Beats, the AirPods' cool little sibling, also went on sale (FYI, Beats deals are still going strong for the post-Prime Day weekend).

If you’ve been waiting until the last-minute to shop the best Prime Day deals, you’ve just about run out the clock. Today marks the end of Prime Day, which, this year, was four days long. And we can’t blame you if the sheer volume of sale has made your head spin, and the extended time window has you wondering if the deals are changing each day.