Netflix says half of its 300 million users now watch anime, while a Dentsu study found that almost a third of global ...

Anime is now one of the most-watched categories on Netflix, with more shows, viewers and global reach than ever before.

Half Of Netflix Users Are Watching Anime, According To A New Report, And 40 More Titles Are Coming Soon. Nina Braca Contributing Writer Instagram Twitter. April 4, 2022.

But it’s not just licensing deals and niche platforms. In 2014, Netflix—which, per its recent second-quarter earnings report, boasts 152 million subscribers—began to invest in original anime ...

During the latter half of 2023, Netflix users binged 3.5 billion hours of anime content, and that is up from the hours watched in the first half of 2023. So yes, you read that right.

According to Netflix Japan, 90% of users have watched anime in the last 12 months. This is hardly surprising given the market, but it goes to show how well Netflix has marketed itself as an anime ...