Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. ... Durham also provided a link to an overview of the NCAA infractions process.

At BYU, most athletes with NIL deals make somewhere between hundreds and thousands of dollars. The top end of athletes, Brandon said, can make closer to six figures.

Billy Nixon, a former BYU staffer who is now the director of sports marketing at Built, acknowledged NIL deals fall through all the time. But he said Built has made good on its promises to BYU and ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

BYU's 36 walk-ons all got NIL deals in a way that will likely change college athletics forever. Mike D. Sykes, II. USA TODAY Sports. The waters of the NCAA's name, ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

The NIL agreement with BYU's players is part of a larger sponsorship package between the athletic department and Built Brands. BYU will open the season Sept. 4 vs. Arizona at Allegiant Stadium in ...

A sponsor of the BYU Cougars football program will pay the tuition for all 36 walk-ons through a name, image and likeness deal (NIL) that the university's athletic department helped set up.

Since the beginning of NIL discussions, BYU head coach Kalani Sitake said his biggest hope was that it would serve as a path forward to benefit players, especially the team's walk-ons.

BYU football players allege NIL collective Royal Blue slashed payments, delayed stipends, and restricted outside deals, raising concerns over NIL stability. Eli Henderson | Feb 25, 2025 ...

BYU Athletics administrators will be meeting individually with teams over the next several days to help provide additional guidance and answer questions about NIL. The recently launched BYU Built4Life ...

BYU last reached the Elite Eight in 1981 and has ... win 2026 NCAA Tournament after large NIL deals. Story by Todd ... after reportedly offering Baylor’s star point guard a $3.5 million NIL deal.